
Strong commercial acumen is no longer a “nice to have”—it’s the foundation of confident, profitable decision-making at every leadership level. Yet many emerging and mid-level leaders are promoted for their technical expertise, not their ability to think commercially or understand the levers that drive business performance.
In this session, we break down the 4 Lenses Commercial Acumen Framework so leaders can shift from operational thinking to strategic contribution. Leaders will learn how everyday decisions—budgeting, prioritisation, resourcing, customer experience—connect directly to organisational results.
Leaders will learn:
• How to understand the real drivers of revenue, margin and sustainable profitability
• How to make decisions that balance short-term efficiency with long-term value
• How to think like an executive—even when you’re not in the room
• How to avoid the common commercial blind spots that cost organisations time and money
If you are unable to attend but are interested in the topic, please register, and we will send you the tip sheets and recording to peruse at your convenience.