AI in Business: A Double-Edged Sword? 

AI is transforming business at lightning speed — but when it comes to coaching, leadership, and inclusion, there’s one thing it can’t replicate: genuine human connection. In this blog, Christine Khor explores the double-edged sword of AI, shares a surprising experiment, and reflects on why empathy, insight, and care will always matter more than algorithms.
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Lately, AI has been buzzing in my mind – and I’m sure, in yours too! As someone steering the ship in business, I can’t help but ponder how AI is reshaping our world. So, I’ve been diving deep into both the amazing opportunities and the potential pitfalls it presents. 

One of the things that keeps me up at night is the risk of AI perpetuating discrimination and stereotypes. It’s a big deal to us at Peeplcoach; we’re all about creating a better, more inclusive world. It’s something we actively work against every single day

To put it plainly (and with a nod to my friend, ChatGPT): AI’s biases can sneak in through the data it learns from. This can lead to some serious problems, from unfair hiring practices to reinforcing harmful stereotypes. It’s not just theoretical; AI’s “hallucinations” (when it confidently spouts misinformation) are real, they erode trust and are the evidence we are using to make decisions – good and bad. 

But, hey, it’s not all doom and gloom! AI also brings some incredible benefits. It boosts efficiency by automating those tedious tasks that eat up our time, frees us up to focus on the work that really matters, and can analyse mountains of data, providing insights we could never have seen otherwise. That said, let’s consider also the other side. 

The Human Touch in Leadership & Coaching 

This got me thinking about what we, as individuals, really seek in leaders and coaches.   And this is not just my opinion but the opinion of the thousands of participants we coach. Qualities like integrity, empathy, and clear communication are essential. We need leaders who inspire, support, and show humility. It’s not enough to just be efficient; we need genuine human connection. 

The big question: How much of this human element can AI truly replicate? Sure, AI can analyse data and give us reminders, but can it offer that genuine empathy, care and guidance that a human coach provides? I wonder about this. 

An Experiment & a Reality Check 

And I wanted to share something funny, yet telling, that happened. I asked ChatGPT to create an image of Gen Z Australians at work. Seemed innocent enough, right? Then, I prompted it to add some Indian and Chinese Australians to reflect the diversity we see in the workplace today. Well, it crashed. It couldn’t do it. 

This experiment highlights the limitations of AI, especially when it comes to understanding and representing diversity. It’s a reminder that we can’t rely solely on AI to build a truly inclusive environment. 



The Takeaway 

AI is a powerful tool with the potential to do great things, but it’s not a magic bullet. We need to be mindful of its limitations, especially the risk of bias. Let’s focus on ensuring that AI enhances, rather than replaces, the human connection that’s so critical in leadership, coaching, and creating a better world for everyone. 

We at Peeplcoach know that by utlising the benefits of AI whilst not denying the essential role of human leaders and human connection we will be here for years to come. 

If you’d like to find out more about how Peeplcoach Programs can help you or your team, contact us here.

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With over 23 years of experience, Jo’s career has spanned finance, operations, project management, optimisation, learning and development, and leading project teams. She has worked both locally and internationally, supporting organisations in achieving efficiency and effectiveness across industries such as financial services, health services, information technology, insurance, media, and retail.

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Richard is the Sales Manager at Peeplcoach, bringing over 10 years of experience in solution sales across leadership development and coaching, recruitment, and SaaS technologies within the IT and digital space. He has worked in various environments, including global corporates, fast-growing companies, and start-ups, with a career that includes roles at Oracle, Seek, and Elmo Software. Richard has primarily focused on driving new business in the B2B space, working with some of Australia’s most well-known organisations, including Fortescue Metals Group, Multiplex, Commonwealth Bank, Arup, and Austrade, to name a few.

In all his roles, Richard’s passion lies in solving challenges for both individuals and organisations, helping people be the best they can be. His goal is to help organisations succeed and empower individuals to reach their full potential by finding what they love to do.

Richard also holds a Bachelor of Business from Griffith University (QLD), majoring in sports management.

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Michael is the Projects Manager at Peeplcoach, responsible for ensuring seamless operations across various processes, from launching new coachees on the platform to onboarding Peeplcoach coaches and introducing new content.

With over 25 years of experience, Michael’s career has spanned roles in finance, human resources, training, learning, and organisational development. He has contributed to the success of organisations such as CBA, Mercedes-Benz, Lumo Energy, Yarra Valley Water, and Bendigo Kangan Institute of TAFE. Michael holds a Bachelor of Education & Training, a Bachelor of Psychological Science (Honours), a Graduate Certificate in Human Resource Management, and a Graduate Diploma in Psychological Studies.

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She currently leads a team that supports emerging and developing leaders across Australia, New Zealand, the US, the UK, Singapore, and India. With over 25 years of experience in people development and leadership across continents, Zana is renowned for driving people-led organisational change and cultivating positive cultures. Her expertise includes working with various levels of leadership in industries such as GE, Coles, ADP, Consumer Affairs, and Ambulance Victoria, with notable clients including Asahi, Dulux, Inghams, Latrobe City Council, and Bega.

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James Chisholm is the Co-Founder and Executive Coach at Peeplcoach. He brings over 25 years of business leadership experience performing roles in executive general management, board directorship, business development, leadership coaching, team facilitation and operational leadership. His career has covered multiple industries including building technology services, asset management, renewable energy and not-for-profit with large multi-national corporations, private companies and SMEs including Honeywell and WATCH Disability Services. 

With extensive local and international experience, James has led teams of up to thousands of employees across varied countries and cultures and enjoys working with diverse groups of people to achieve outcomes with a sense of purpose and alignment with his personal values. In addition to his leadership and executive coaching work, James frequently facilitates leadership and executive team sessions where constructive culture and high performance are the desired outcomes.

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Christine Khor is CEO, Founder and Lead Coach at Peeplcoach and is passionate about the role that coaching has in accelerating performance for individuals, teams and organisations and making Peeplcoach the best leadership coaching platform she can!

Before becoming an executive coach and launching Peeplcaoch, Christine started her career In marketing management with global organisations such as Kraft Foods, Hallmark Cards and Simplot Australia.

After a successful career leading teams, Christine started the recruitment and executive search company Chorus Executive where she has partnered with hundreds of organisations and thousands of individuals offering recruitment, search and business, career and executive coaching services. In 2020 launched Peeplcoach with the mission to make coaching accessible to all employees within an organisation, not executives only.

As an executive coach at Peeplcoach, Christine partners with all levels of employees within an organisation from emerging leaders to executives. With her c-suite and start-up business and leadership experience Christine brings a commercial and pragmatic approach to her coaching sessions. Christine holds several qualifications including a Bachelor of Arts, Master of Business Administration, Post Graduate Diploma in Policy Studies and Graduate Diploma in Organisational Change and Executive Coaching.

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