Sales Coaching

Peeplcoach’s sales coaching programs blend pipeline work and clear leadership development so salespeople sharpen their sales skills, lift sales performance, and hit sales targets. Our approach combines coaching, sales strategy, and behaviour change so your sales teams stay on the same page, build trust, and deliver measurable results.

98%

of participants say they achieved the goals they set at the start of their program.

Sales coaching for confident teams

Sales teams power revenue growth, customer satisfaction, and long-term business health. Without strong, experienced sales leadership, even talented sales professionals can stall. Our made-for-purpose sales coaching connects you with effective sales coaches who have led high-performing teams, grown a sales force, and coached managers through big targets, big changes, and big wins.

With live sales coaching on current opportunities, we help you use AI in selling, handle objections, and guide complex deals. You’ll build the language of sales excellence, from active listening and emotional intelligence to deal reviews that cut through pain points and improve the purchase decision. The result: stronger sales performance, clearer sales goals, and a culture that sticks.

Whether you are a first-time sales manager or an experienced sales leader, Peeplcoach gives you practical tools, coaching rhythms, and a clear strategy so you can lead with confidence and achieve consistent, measurable results.

Sales Coaching Overview

Our Sales Coaching is built for real-world outcomes. Choose an 8-month or 12-month program that combines monthly 1:1 sessions, curated sales coaching, and optional group coaching for peer learning. Each path blends training, practice, and ongoing coaching support so participants build new skills that show up in the numbers.

The Sales Leader Program builds high-impact sales leadership capability for managers who need to lift team outcomes, sharpen sales strategy, align to business objectives, and raise the bar on sales management.

The Sales Impact Program helps individual salespeople and account managers refine their approach, work on live deals, and hold a steady course on sales goals, so results immediately become visible in the pipeline and forecast.

Every sales coaching program follows a proven approach that helps people develop strong skills, improve performance, and raise accountability across the team. You’ll see cleaner pipelines, smarter marketing and sales hand-offs, better customer conversations, and a repeatable way to reach greater success.

Sales Leader Program

Sales Impact Program

Ideal Participants

Designed for sales leaders responsible for team outcomes, heads of sales, regional managers, and senior managers who set sales targets, shape sales strategy, and coach others. It also suits decision makers who oversee a company’s go-to-market model and want measurable results from their services and product or service lines.

Built for individual sales professionals, including account managers, B2B sales teams, business development reps, and relationship managers, who want to refresh sales skills, fix gaps in their approach, and move complex buyers toward a confident purchase decision.

Outcome

Equip sales leaders with the skills and systems to lift sales performance and build confident, high-performing teams. Expect clearer territory plans, coaching cadences, tighter sales management routines, and sharper messaging around value proposition, all aimed at revenue growth, sales growth, and customer satisfaction.

Refine the end-to-end selling motion, lift win rates, and build a visible culture of sales excellence. Participants learn to run better discovery with active listening, coach themselves through objections, and set practical sales goals. We work on live deals so you can see results immediately.

Program length

12 months with monthly 1:1 coaching, curated sales and leadership content, and check-ins that keep the team on the same page.

8 months with monthly 1:1 coaching and focused sales training content.

Additional Services

Group coaching, workshops, masterclasses, leadership assessments, and benchmarking.

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How Our Sales Coaching Works

structured development built around practical milestones for sales leadership and frontline selling.

Work on real deals to see results immediately
Content aligned to your organisation’s leadership framework
Equips salespeople to navigate AI, rejections, and complexity with confidence.
1:1 coaching for personal development & accountability
Group coaching for peer learning & collaboration
Flexible, virtual-first model for accessibility

About Peeplcoach

Expert Coaching

Experienced, ICF-accredited coaches who bring real-world sales leadership backgrounds. Each executive sales coach combines coaching craft with commercial nous to help your company reach sales outcomes.

Proven Methodology

Our structured approach has been refined across industries and organisation sizes. The coaching rhythm, tools, and sales training programs help both leaders and salespeople lift performance and stay consistent.

Flexible & Scalable

Whether you are a growth-stage company or a large enterprise, our delivery model expands across teams and regions. Add services like workshops or coaching pods as your needs change.

Practical & Actionable

Everything we teach is grounded in everyday sales management, from deal reviews to pipeline hygiene. Expect clear next steps that improve call quality, meetings, and closing deals.

Seamless Access

Our intuitive SaaS platform brings together your coach, content, and performance tools in one place, so people can learn and practise anywhere.

Science-Backed Growth

We use evidence-based tools—including behavioural insights and structured feedback—to guide development and steady sales growth.

Data-Driven Insights

Track participation, progress, and sales team performance with analytics that show what’s working. Course-correct early and keep the team focused.

OUR PEEPLCOACH COACHES

Sales Coaching FAQs

How can coaching improve my team’s sales performance?

By focusing on leadership capability and daily routines, coaching helps sales managers shape a high-standards culture. Leaders learn to run targeted coaching, set clear sales goals, use metrics that matter, and keep the team focused on sales targets. The outcome is predictable success and better results for clients and customers.

What challenges does sales coaching help solve?

Peeplcoach sales coaching helps improve underperformance, weak qualification, pain points going unexplored, and teams not being on the same page. We provide tools for pipeline focus, change management, and resilience, so leaders can improve performance, guide the decision making process, and keep the company moving toward greater success.

Is there a minimum coaching length? What if I want to leave partway through?

Programs are designed as 12-month or 8-month coaching to build habits and deliver measurable results. We know situations change, people get promoted or move roles, so our billing cycles allow individuals to be removed, keeping things flexible and cost-effective.

What are the key traits of an effective sales coach?

Strong sales coaches show emotional intelligence, clear communication, and consistent coaching. They model active listening, ask smart questions, and create conditions that support development, improvement, and achievement across the team. They keep the focus on sales goals, customers, and a sharp value proposition—which leads to reliable revenue growth.

The modules are really resonating with me, and Doug approaches our coaching sessions with great structure and relevancy to the modules as well! I am looking forward to gaining more skills and improving the skills I already have moving forward.”

Sales Leader Program – Participant, Watts Water

It has made me think of different ways to combat the current challenges I am facing.”

Sales Impact Program – Participant, Zeiss