Invest Against the Trend: What Great Leaders Do Differently

In business, just like in the stock market, the smartest moves often go against the grain. While some companies pull back on people development during tough times, the most strategic leaders double down — and it’s paying off. This blog explores how progressive organisations, across industries like tech, consumer goods, and agriculture, are making counterintuitive (and powerful) investments in leadership, culture, and performance. It’s a practical and inspiring read for anyone thinking long-term.