What is team coaching and why do you need it?

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In business and in life, we cannot be successful in isolation. We need team members, colleagues and support staff to help us achieve a goal. Even the star player on a football team cannot win the grand final on their own! 

Coaching is no longer a term belonging solely to the sporting arena. In the last few decades, we’ve seen coaches emerge in other areas – life, financial, health and, of course, business and career. This increased reach of coaching has seen the global executive coaching market explode to the point that in 2022 it was valued at USD $8.9 billion and is expected to expand at a CAGR of 12.08% by 2028.1 

This is why there is growing investment in supporting and coaching individuals in parallel with teams to ensure that individual performance and success can translate into team and business performance and success. 

At Peeplcoach we specialise in leadership and executive coaching that empowers individuals to deliver success for themselves and for their businesses. Our approach includes coaching both individuals and teams, allowing us to amplify the success of leaders, their teams and their businesses. 

To explain this, let’s define coaching in terms of how it differs from managing, mentoring and training, and explore why exactly team coaching has now become a game-changer for high-performing organisations. 

Our simple definitions are as follows: 

  • Coaching – The underlying philosophy of coaching is that the participant knows the answer and the coach’s role is to ask powerful questions, to guide and to challenge the participant to find the solutions they can commit to. Coaches do not give advice or tell participants what to do. 
  • Mentoring – The underlying philosophy here is that the mentor has lived experience of a situation and will share their knowledge and experience to support and guide the participant to find solutions. Mentors quite often will give advice. 
  • Managing – Managers generally train, direct, empower and control activities and tasks to deliver specific outcomes. They will also often give advice. 
  • Training – Training involves participants being taught a specific skill. 

Good leaders inspire, motivate and create an environment for success. They know how to balance coaching, mentoring, training and telling. They allow experimentation and failure. Poor leaders direct, control and tell only. 

Coaching helps create great leaders. 

The three types of coaching we practise at Peeplcoach are as follows: 

  1. Individual or executive 1:1 coaching, where a coach works confidentially and privately with one participant to help them find solutions to their specific issues and challenges. 
  1. Group coaching, where groups of individuals come together to discuss and resolve specific issues. These groups may or may not part of the same team, but they will be solving similar problems. They could be at the same level or stage in their career or in the same industry or function. 
  1. Team coaching, which is not the same as group coaching. Team coaching is one of the fastest growing disciplines in the coaching profession and is becoming increasingly important in many organisations, including private corporations, government agencies and non-profits.2 The specific purpose of team coaching is to align and support a team to achieve a shared goal more effectively and efficiently. 

When coaching an individual, the focus is on that person’s self-awareness, goals, strengths, opportunities and actions. When coaching a team, the focus is not on individuals or a collection of individuals, as in group coaching, but rather on the team as a single entity: the team’s shared awareness, goals, collective actions and dynamics.3 

We’ve all read the research, that diverse teams result in better business performance, enhancing innovation, strategy, financial success, and employee engagement and retention4. But the more diverse a team, quite often, the more conflict there can be and the harder it can be to achieve alignment. To optimise team and business performance it is critical for teams to work well together – to be able to trust, challenge, agree, disagree, execute and evaluate without blame, anger, frustration or ego, all in the service of agreed goals.  

The team coaching approach encourages team members to go beyond their roles and understand one another’s strengths, weaknesses and aspirations. The approach creates an environment of agency and accountability, with a healthy balance between challenges and support.5 

The key steps to effective team coaching and the creation of high-performing and successful teams are as follows. 

  1. Understanding and clarifying the team and business goals 
  1. Achieving alignment on goals and ensuring those goals also meet the needs of each of the individual team members 
  1. Identifying the issues, blockages or obstacles impacting the performance of each individual team member 
  1. Understanding and clarifying, honestly and openly, the strengths and weaknesses of each team member 
  1. Creating awareness and mitigating the risks of the talent or information gaps within the team 
  1. Creating a safe space for honest and robust communication 
  1. Engaging a trained and professional team coach experienced in creating alignment across disparate groups to help facilitate the team’s success. 

So, why do YOU need team coaching? You need it so you can achieve your goals quicker, create a culture of trust, build commitment and alignment, increase accountability, and inspire courage. With this, teams become more effective, perform better and produce better results, not only for the team but also for individual team members and the wider organisation.  

If you would like to find out more about team coaching and the impact we are making feel free to reach out to us


  1. Executive Coaching Certification Market 2023 
  1. Coaching Federation Credentials and Standards – Team Coaching 
  1. What’s Different About Coaching Teams? 
  1. Ways Diversity and Inclusion Help Teams Perform Better 
  1. Coaching Your Team as a Collective Makes it Stronger 
  1. How Team Coaching Can Help Your Executive Team Lead as One  

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Scott Thompson

Dianne Flemington

Jess Ferguson

James Chisholm

My name is James and I am Head of Customer Partnerships, Co-founder and a Coach at Peeplcoach. I bring over 25 years business leadership experience performing roles in executive general management, board directorship, business development and operational leadership. My career has covered multiple industries including building technology services, asset management, renewable energy and not-for-profit with large multi-national corporations, private companies and SMEs including Honeywell, Plenary Group and The Hunger Project.

With extensive local and international experience, I have led teams of many shapes and sizes, including teams of thousands of employees across varied countries and cultures. I enjoy working with diverse groups of people to achieve outcomes with a sense of purpose and alignment to my personal values.

My qualifications include BA (Politics and Psychology) from Sydney University, Master of Commerce from University of NSW, Advanced Coaching Intensive program from Columbia University (USA) and the Company Directors Course (AICD).


Feel free to book a time to chat to be here https://calendly.com/james-chisholm/find-out-more-about-peeplcoach-1″

Hilary Gustave

Felicity Brown

Evie Suss

Dr Simone Boer

Doug Binns

Di Kanagalingam

Jinn Kan

Bryan Carroll

Charlotte Rush

Christine Khor

My name is Christine and I am the CEO, Founder and Lead Coach at Peeplcoach. Over the last 25 years, I have had a very varied career across marketing, recruitment, business start-up, branding and executive coaching working for both large and small organisations.

I’ve worked for global organisations such as Simplot Australia, Kraft Foods (now Mondelez) and Hallmark Cards. I have successfully founded two businesses and have worked with hundreds of organisations and thousands of individuals to build successful careers, teams and businesses.

My qualifications include BA (Major in Criminology and Psychology), MBA, Post-Graduate in Policy Studies and Post Graduate Diploma in Organisational Change and Executive Coaching. I have also been recognised as a Telstra Businesswomen finalist, a Chief Executive Women winner and danced on a bar with Richard Branson.

In all my roles, my passion has been to assist and enable individuals to find value and fulfilment in their work and to support organisations for sustainable growth. I believe in being courageous, challenging ourselves for growth, equality and fairness and laughing every day. Simply, I want to help people find what they love to do and organisations to be successful.


Feel free to book a time to chat to here https://calendly.com/christine-khor-peeplcoach/find-out-more-about-peeplcoach-1

Clare Phelan

Dawn James

Deb McDonald

Bronwyn Rose

Anne Basia

Jillian Bolger

Joanna Clary

Agnel Dsouza

Zana Ballantyne

My name is Zana and I am both a Master Coach and Head of Coaches for Peeplcoach. My role is to recruit, grow, develop, lead and inspire a team of passionate and talented coaches to ensure we achieve our mission to make coaching accessible to all!

I now lead a team of coaches who are supporting emerging and developing leaders across Australia, New Zealand, US, UK, Singapore and India.

With 25+ years’ experience across continents in the people development and leadership space, I’m known for driving people-led organisational change and embedding positive cultures. I do this through a consultative coaching approach and facilitating programs that ignite new ways. I’ve led teams and worked with all levels of leadership in various industries, including GE, Coles, ADP, Consumer Affairs and Ambulance Victoria. Some of my clients include Asahi, Dulux, Inghams, Latrobe City Council and Bega to name a few.

I am a qualified executive coach holding a Post Graduate Certificate Organisational Coaching and I am a practitioner and facilitator in DISC, LSI, GSI, NLP, MBTI, Change Acceleration Process (PCI)

As a leader and coach, I explore hidden challenges, then empower individuals to find solutions that inspire action. I believe in putting people first to build capability, create high performing teams and positive sustainable change that drives business results.


Feel free to book a time to chat to be here https://calendly.com/zanaballantyne/find-out-more-about-peeplcoach-1

Jo Hart

My name is Jo Hart and I am the Operations and Administration Manager at Peeplcoach and my role is to continually optimise the systems and processes that drive the delivery of accessible, high-quality coaching.

Over the last 23 years, I have had a varied career in roles including, finance, operations, project management, optimisation, learning and development and leading project teams. During this time I have worked locally and internationally to help organisations to succeed efficiently and effectively. I have worked across financial services, health services, information technology, insurance, media, and retail industries for organisations such as Deutsche Bank, Adecco Group and Australian Association of Social Workers.

I love a challenge and playing my role in the team to deliver development opportunities in a way that maximises engagement and creates opportunities for people and organisations to be at their best.

Email: jo.hart@peeplcoach.com

Richard Clarke

Greer O’Brien

Joanne Hall

Richard Toothill

My name is Richard and am the Sales Manager here at Peeplcoach with over 10+ solution sales experience across leadership development & coaching, recruitment and SaaS technologies within the IT & Digital space.

I have worked across both global corporate, fast growth and start-up environments which include companies such as Oracle, Seek and Elmo Software primarily focusing on driving new business in the B2B space and have had the pleasure to work with some of Australia’s most well-known organisations including Fortescue Metals Group, Multiplex, Commonwealth Bank, Arup and Austrade to name few.

In all my roles, my passion has been able to solve challenges to both individuals and organisations and help people be the best they can be. Simply put, I want to help organisations to be successful and to help people to reach their full potential to find what they love to do.

In addition to my industry experience I hold a Bachelor Business Degree from Griffith University (QLD) majoring in sports management.

You can find me on LinkedIn here

Michael Rainey

My name is Michael and I am the Projects Manager at Peeplcoach and my role is to make sure that everything happens seamlessly, from launching new coachees to our platforms, onboarding new Peeplcoach coaches or launching new content.

Over the last 25 years, I have had a varied career in roles including, finance, human resources, training, learning and organisational development. I’ve worked for a number of incredible organisations such as CBA, Mercedes-Benz, Lumo Energy, Yarra Valley Water and Bendigo Kangan Institute of TAFE.

I have qualifications in – Bachelor of Education & Training, Bachelor of Psychological Science (Honours), Graduate Certificate in Human Resource Management and Graduate Diploma in Psychological Studies.

My guiding compass has been to develop and enable others by giving them the tools they need so they can be the best they can be, while contributing to the organisation’s goals.

Email: Michael.Rainey@peeplcoach.com

Faydra Khor

Virginia Aldred

Karin Moorhouse

Vanessa Jones

Susan Williams

Sean O’Leary

Sarah Bateman

Rob Watson

Natalie Hormann

Margaret Haarhoff

Kaye Brett

Anglea Zegir