How Peeplcoach is meeting customer needs in 2023 

In a world where businesses are constantly adapting to new challenges and consumer needs, how is is Peeplcoach meeting expectations?
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All industries have budget restraints and are competitive, but the FMCG industry has notoriously low profit margins – often single-digit margins – that are being squeezed even tighter with the current inflationary issues. However, their large volumes mean that a percentage point in market share gain can lead to millions of dollars in revenue. Understanding the customer and how to meet their needs is critical to success.   

Recently we were invited to attend a meeting by one of our clients, a large FMCG organisation, for a company update. They shared a lot of information about changes in the industry and in consumer behaviour generally and as we were listening we recognised a lot of synergies with our offerings at Peeplcoach. 

What is important to consumers in 2023?

Consumer insight  How does Peeplcoach meet this need? 
Changes in household structure  
There are more single-person and smaller households, impacting ‘package’ size and overall household consumption. 

At Peeplcoach our mission is to make coaching and leadership development accessible to all. Our on-demand online content and coaching delivery, as well as our accessible price point (from $99 per month), allow us to be accessible to a wide range of organisations, from small companies with between 5 and 10 employees to large global businesses.   

Consumers and businesses need the flexibility to scale up or down. They also do not want to be tied to unbreakable contracts. That is what Peeplcoach offers with our on-demand coaching and leadership development.   

Diversity and ethnicity  
Over the next decade it is predicted that the makeup of new immigrants coming to Australia will change from those with predominantly UK or European backgrounds to those from Asian and Indian backgrounds. This will impact household consumption and offerings required. 
Not only will consumer consumption patterns change with a more diverse culture, but leadership and employee expectations will also change.   Leaders will need to learn not only to inspire and manage a different generation of employees, but also to manage employees with varying communication styles, cultural idiosyncrasies and work habits.    Successful leaders will need to be more adaptive, empathetic and people-smart, and they will require additional support and training to become effective and impactful leaders across a mix of different cultures and backgrounds. 
Sustainability  
Consumers want to know whether a particular product or service is harming or helping our environment. 
Environmental sustainability and the circular economy are becoming more significant criteria when making purchasing decisions. And consumers are moving beyond the concept of reactive sustainability – i.e. limiting harm to the environment – to active sustainability, which involves individuals considering how they are actively helping the environment.   With the virtual delivery of all our programs’ content and coaching, not only are we accessible in terms of price and scalability, but the waste and impact of travel, printed materials and so on is minimised.   
Food allergies and fads 
Consumers are becoming more aware of and concerned about the foods – sugar, dairy, gluten, meat, seafood and so on – that are impacting them personally, and/or damaging the environment. One size clearly does not fit all anymore. 

While increased food sensitivities do not directly impact Peeplcoach, an analogy would be that leaders are becoming much clearer about their specific leadership and career goals and gaps, and are no longer happy to sit through days or even hours of generic content that may not meet their specific needs. Our modular approach ensures that all our programs can be modified to meet the specific needs of an industry, organIsation or individual.     

Employees are also more aware of the cultures, leaders and environments they will and will not tolerate.   With the current talent shortage, leading organisations need to invest more to attract, retain, develop and protect their employees. 

Provenance  
There is a greater focus on locally made products, craftmanship and originality. 
Covid, lockdown and travel restrictions have all led to provenance becoming more important during the decision-making process. Consumers are more focused on supporting locally owned and managed organisations and content.    Peeplcoach is proudly Australian-owned. All the shareholders and investors are Australian, and all content has been developed to meet the needs of Australian leaders and organisations. Interestingly, we are also an export item now – a number of our local but globally owned organisations are expanding our programs into other offices, including those in Singapore, New Zealand, the US, the UK, China and India.     
Value 
Price and budget are becoming more significant issues. 
Consumer and business confidence is wavering, and consistent interest rate rises and business restructurings are forcing all of us to seek better value for the products and services we buy, whether for the home or for business.    There is no question that Peeplcoach offers value for money and is readily accessible, with our programs starting from only $99 per person per month. This means that a 12-month program coaching program is less than $1200 for the year. Additionally, 100% of the learning and development dollars an organisation spends goes towards actual development, as there are no admission, travel or accommodation costs to consider.       Effective development will result in a return on investment. Download our ROLD Calculator here to calculate the ROI of your learning and development dollar. 
Functional benefits  
Consumers want to know how a product or service will help them to be healthier and more effective. 

We are all seeking ways to improve our wellbeing, whether in terms of our physical, emotional, mental, career or business health. What are the ‘hacks’, such as adding vitamin C to water or sunscreen to moisturiser, that can make our lives healthier with little effort?    

The impact of the Peeplcoach leadership programs is clear. Our 2022 impact study, completed by Dr Joel Davies, found that as a result of participating in a Peeplcoach program:  

  1. managers felt that 67% of participants had improved their leadership capabilities 
  2. managers reported that 66% of participants were now more effective in their role 
  3. 92% of participants believed that they were now better equipped to be a great leader 
  4. 57% of participants felt more committed to their organisation  
  5. 74% of participants felt more motivated to do their best work.

Increased engagement, motivation and leadership capabilities not only results in greater retention but also greater productivity and, ultimately, increased profit. 

Indulgence to self-care 
Consumers are moving from wanting to spoil themselves to wanting to look after themselves and their future. 

This development may result, for example, in consumers changing from a tub of ice cream, which could be considered indulgent, to a serving of organic yoghurt with fruit and activated almonds. Both are sweet desserts, but one has more nutritional value than the other, thus is more about self-care than indulgence.    While not directly transferrable, the concept of executive 1:1 coaching being a privilege and only for the C-suite (indulgent) is now changing to being an essential for long-term business success as well as for the optimum performance, success and retention of employees.

Employees are demanding development and support to improve their skills and drive their careers, and the Peeplcoach approach of combining 1:1 coaching and leadership development content is allowing organisations to scale their support to the areas of greatest need – emerging and developing leaders. 

It is great to know that Peeplcoach is meeting the needs of our business and individual customers. 

How are your learning and development programs meeting your employee’s needs? 

If you would like to find out more about the impact Peeplcoach is making with leading organisations, please go to our website or book a free demo here

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Scott Thompson

Agnel Dsouza

Jo Hart

Jo Hart is the Chief Operating Officer at Peeplcoach, where she focuses on optimising the systems and processes that drive the delivery of accessible, high-quality coaching.

With over 23 years of experience, Jo’s career has spanned finance, operations, project management, optimisation, learning and development, and leading project teams. She has worked both locally and internationally, supporting organisations in achieving efficiency and effectiveness across industries such as financial services, health services, information technology, insurance, media, and retail.

Jo has held significant roles at Deutsche Bank, Adecco Group, and the Australian Association of Social Workers. Known for her love of challenges, Jo is dedicated to contributing to her team’s efforts in delivering development opportunities that enhance engagement and help people and organisations reach their full potential.

Email: jo.hart@peeplcoach.com

Richard Clarke

Greer O’Brien

Joanne Hall

Richard Tootill

Richard is the Sales Manager at Peeplcoach, bringing over 10 years of experience in solution sales across leadership development and coaching, recruitment, and SaaS technologies within the IT and digital space. He has worked in various environments, including global corporates, fast-growing companies, and start-ups, with a career that includes roles at Oracle, Seek, and Elmo Software. Richard has primarily focused on driving new business in the B2B space, working with some of Australia’s most well-known organisations, including Fortescue Metals Group, Multiplex, Commonwealth Bank, Arup, and Austrade, to name a few.

In all his roles, Richard’s passion lies in solving challenges for both individuals and organisations, helping people be the best they can be. His goal is to help organisations succeed and empower individuals to reach their full potential by finding what they love to do.

Richard also holds a Bachelor of Business from Griffith University (QLD), majoring in sports management.

You can find me on LinkedIn here

Michael Rainey

Michael is the Projects Manager at Peeplcoach, responsible for ensuring seamless operations across various processes, from launching new coachees on the platform to onboarding Peeplcoach coaches and introducing new content.

With over 25 years of experience, Michael’s career has spanned roles in finance, human resources, training, learning, and organisational development. He has contributed to the success of organisations such as CBA, Mercedes-Benz, Lumo Energy, Yarra Valley Water, and Bendigo Kangan Institute of TAFE. Michael holds a Bachelor of Education & Training, a Bachelor of Psychological Science (Honours), a Graduate Certificate in Human Resource Management, and a Graduate Diploma in Psychological Studies.

His mission is to develop and enable others, equipping them with the tools they need to reach their full potential while driving the organisation’s success.

Email: Michael.Rainey@peeplcoach.com

Faydra Khor

Zana Ballantyne

Zana is both a Master Coach and the Head of Coaches at Peeplcoach. In her role, she is responsible for recruiting, growing, developing, leading, and inspiring a team of passionate and talented coaches, all dedicated to making coaching accessible to everyone.

She currently leads a team that supports emerging and developing leaders across Australia, New Zealand, the US, the UK, Singapore, and India. With over 25 years of experience in people development and leadership across continents, Zana is renowned for driving people-led organisational change and cultivating positive cultures. Her expertise includes working with various levels of leadership in industries such as GE, Coles, ADP, Consumer Affairs, and Ambulance Victoria, with notable clients including Asahi, Dulux, Inghams, Latrobe City Council, and Bega.

Zana holds a Post Graduate Certificate in Organisational Coaching and is a qualified practitioner and facilitator in DISC, LSI, GSI, NLP, MBTI, and Change Acceleration Process (PCI). As a leader and coach, she excels in uncovering hidden challenges and empowering individuals to find actionable solutions. Her approach prioritizes building capability, creating high-performing teams, and driving sustainable business results through people-first strategies.

zana@peeplcoach.com

Feel free to book a time to chat to be here https://calendly.com/zanaballantyne/find-out-more-about-peeplcoach-1

Virginia Aldred

Vanessa Jones

Susan Williams

Sean O’Leary

Sarah Bateman

Rob Watson

Natalie Hormann

Margaret Haarhoff

Kaye Brett

Karin Moorhouse

Joanna Clary

Jinn Kan

Jillian Bolger

Jess Ferguson

James Chisholm

James Chisholm is Co-Founder and Executive Coach at Peeplcoach who brings over 25 years business leadership experience performing roles in executive general management, board directorship, business development, leadership coaching, team facilitation and operational leadership. His career has covered multiple industries including building technology services, asset management, renewable energy and not-for-profit with large multi-national corporations, private companies and SMEs including Honeywell and WATCH Disability Services. 

With extensive local and international experience, James has led teams of up to thousands of employees across varied countries and cultures and enjoys working with diverse groups of people to achieve outcomes with a sense of purpose and alignment to his personal values. In addition to his leadership and executive coaching work, James frequently facilitates leadership and executive team sessions where constructive culture and high-performance are the desired outcomes.

James.Chisholm@peeplcoach.com

Feel free to book a time to chat to be here https://calendly.com/james-chisholm/find-out-more-about-peeplcoach-1″

Hilary Gustave

Felicity Brown

Evie Suss

Dr Simone Boer

Doug Binns

Dianne Flemington

Di Kanagalingam

Bryan Carroll

Charlotte Rush

Christine Khor

Christine Khor is CEO, Founder and Lead Coach at Peeplcoach and is passionate about the role that coaching has in accelerating performance for individuals, teams and organisations and making Peeplcoach the best leadership coaching platform she can!

Before becoming an executive coach and launching Peeplcaoch, Christine started her career In marketing management with global organisations such as Kraft Foods, Hallmark Cards and Simplot Australia.

After a successful career leading teams, Christine started the recruitment and executive search company Chorus Executive where she has partnered with hundreds of organisations and thousands of individuals offering recruitment, search and business, career and executive coaching services. In 2020 launched Peeplcoach with the mission to make coaching accessible to all employees within an organisation, not executives only.

As an executive coach at Peeplcoach, Christine partners with all levels of employees within an organisation from emerging leaders to executives. With her c-suite and start-up business and leadership experience Christine brings a commercial and pragmatic approach to her coaching sessions. Christine holds several qualifications including a Bachelor of Arts, Master of Business Administration, Post Graduate Diploma in Policy Studies and Graduate Diploma in Organisational Change and Executive Coaching.

Chris@peeplcoach.com

Feel free to book a time to chat to here https://calendly.com/christine-khor-peeplcoach/find-out-more-about-peeplcoach-1

Clare Phelan

Dawn James

Deb McDonald

Bronwyn Rose

Anne Basia

Anglea Zegir